Skype smartly understands that the real value of its technology lies in the human connections and how they affect people’s day-to-day lives. Kristina Monllos explains that the brand has been helping young leukemia patients fight loneliness; teamed up with YouTube stars JacksGap for a new documentary series focusing on three women who use Skype in unique ways and connected Guardians of the Galaxy fans with the cast and crew in just the past few weeks.