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Facebook prioritizes user IDs over cookies to boost mobile budgets

By | September 25th, 2014|Mobile|

With Facebook’s expected launch of a new ad network called Atlas, the social media giant may be looking to dethrone Google as the king of mobile advertising but it faces a potential coup from marketers who are having second thoughts about sharing user data.

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Papa John’s offers best mobile Web experience among leading restaurants: report – Mobile Commerce Daily

By | September 24th, 2014|Mobile|

Mobile Commerce Daily today - Papa John’s offers best mobile Web experience among leading restaurants: report; Dunkin’ Donuts supports menu expansion with mobile-ordering test.

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Mobile Minutes: BlackBerry embraces square; PayPal and Bitcoin; Mobile-TV ratings; Instagram goes analog

By | September 24th, 2014|Mobile|

Today in mobile marketing - BlackBerry launches square-screen Passport in turnaround push; PayPal takes baby step toward Bitcoin, partners with cryptocurrency processors; Qualms set in on mobile-TV ratings; Instagram goes analog with its first photo ex...

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NetSuite focuses on mobile interactions in push for cloud-based systems

By | September 24th, 2014|Mobile|

A new ad campaign from software company NetSuite focuses on mobile's role in intraoffice communications as part of a push to encourage businesses to invest in cloud-based systems to maximize business models and take advantage of the newest software.

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Brands not embracing mobile will be left behind by millennials: report

By | September 24th, 2014|Mobile|

A new report being released today reveals that 36 percent of millennials have made a decision on where to spend money or have switched companies based on a brand's mobile offerings, suggesting that companies failing to meet these consumers' mobile need...

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New Milestone For Internet Advertising

By | September 24th, 2014|Mobile|

Internet advertising is about to make another notable achievement. In 2014, U.S. ad spending on the medium will outpace print for the first time, according to a new forecast from ZenithOptimedia, a Publicis Groupe agency based in London. It predic...

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Mobile Minutes: Mastering mobile ads; Apple unclear on Beats plans; Google+ eases requirements; New app for the blind

By | September 23rd, 2014|Mobile|

Today in mobile marketing - How to master mobile advertising; Months after buying beats, Apple’s plans for its music service remain unclear; Google eases up on requiring Google+ during account sign-ups; New smartphone app gives sight to the blind.

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