They See Mobile Ads, But Do They Click?
Mobile users see a decent amount of ads: March 2014 polling by Nielsen for xAd and Telmetrics found that 70% of U.S. adults who used smartphones, tablets or both had encountered mobile ads in the past month. Getting an ad in front of a target doesn&rsq...
Luxury fashion labels embrace Spring to reach mobile shoppers – Luxury Daily
Luxury Daily today - Luxury fashion labels embrace Spring to reach mobile shoppers; Keep Web sites slim in China: report.
Is retail enthusiasm for mobile apps waning? – Mobile Commerce Daily
Mobile Commerce Daily today - Is retail enthusiasm for mobile apps waning?; Zappos boosts shoe sales with native integration in MapMyFitness app.
Mobile Minutes: Samsung, eBay, Facebook and Snapchat, new kind of commerce
Today in mobile marketing - Samsung reaches deal to buy startup SmartThings; EBay payments unit in talks to accept bitcoin; Zuckerberg's Snapchat envy isn’t disappearing; A new kind of ecommerce adds a personal touch.
Olive Garden thinks outside the Redbox with SMS-enabled promotion – Mobile Commerce daily
Mobile Commerce Daily Today - Olive Garden thinks outside the Redbox with SMS-enabled promotion; RetailMeNot deploys beacons at 180 colleges for back-to-school blitz.
Dolce & Gabbana reaches consumers through ad on Vogue Web site – Luxury Daily
Luxury Daily today - Dolce & Gabbana reaches consumers through ad on Vogue Web site; Jaeger-LeCoultre supports ovarian cancer fighters through in-store exhibits.
Mobile Minutes: Line, Facebook, AT&T, Lenovo
Today in mobile marketing - App makes a stand against China messaging ban with cute merch; Facebook to track users across devices to study shopping habits; AT&T tries big discount on iPads as it seeks subscriber growth; After China smartphone success, Lenovo plans leap forward overseas.
Yelp launches in Chile, as mobile boom increases appetite for reviews
Yelp, continuing a South American expansion, launched its social-review service in Chile to increase its share of the location-based mobile space.