Nielsen ramps up focus on mobile
Nielsen, known for its television-ratings measurement systems, is ramping up on mobile with the expansion of two big products – TV ratings and online-ad measurement – into mobile.
Print Papers Top Media Replaced By Mobiles
Based on May 2014 polling by IDG Global Solutions, among smartphone and tablet users worldwide whose devices had replaced other media, print newspapers saw the most abandonment, with 50% of tablet owners switching over to mobile news, and 41% of s...
Lilly prescribes responsive site for health education on mobile
Responsive Web design is making it easier for pharmaceutical giant Eli Lilly and Co. to provide educational materials to its increasingly mobilized consumer base through its Lilly for Better Health site.
How merchants tie loyalty to mobile wallets and drive results – Mobile Commerce Daily
Mobile Commerce Daily today - How merchants tie loyalty to mobile wallets and drive results; Citymeals-on-Wheels drives 300pc jump in mobile donations using responsive design.
Porsche 911 tribute app lets enthusiasts celebrate 50th anniversary – Luxury Daily
Luxury Daily today - Porsche 911 tribute app lets enthusiasts celebrate 50th anniversary; Top 10 jewelry and watch brand efforts of H1.
Mobile Minutes: Mobile retailing, Nielsen, Android Wear, 7-Eleven
Today in mobile marketing - Mobile retailing continues meteoric rise: Apple loses share to both Samsung and Amazon; Nielsen and Facebook team up to track shows watched on users’ mobile devices; Too many Android Wear apps are missing the point; 7-Eleven extends free snack offers due to app glitch.
Retail apps with store mode drive up to 5x more interactions – Mobile Commerce Daily
Mobile Commerce Daily today - Retail apps with store mode drive up to 5x more interactions; CITGO uses mobile to reward loyal customers with gifts of gas.
Aston Martin magazine connects consumers to lifestyle side of brand – Luxury Daily
Luxury Daily today - Aston Martin magazine connects consumers to lifestyle side of brand; Neiman Marcus incentivizes Middle Eastern ecommerce through Borderfree, Visa.
Mobile Minutes: Ryanair, lock screens, Samsung, Google
Today in mobile marketing - Ryanair launches mobile boarding passes; Certain mobile apps covet new real estate: the lock screen; Samsung gives its app store a makeover with a focus on Galaxy devices; Google directors wanted Page, Brin to court Facebook...
Product functionality drives mobile-ad effectiveness: report
Marketers have the opportunity to increase the effectiveness of their mobile display ads by focusing on the functional aspects of the products they are advertising, a new academic research report concludes.