Apple’s plan to develop hardware to complement its iBeacon technology could make the location-awareness technology available to a broader range of retailers, dramatically redrawing the marketing landscape.
Marketers often think in terms of mobile being a way to reach consumers when they are on the go but as the smartphone’s importance for consumers grows, these devices are playing a bigger role throughout the day and even at home, opening up new opportunities that go beyond second-screen engagements.
For print editors scrambling to keep up with the industry’s perfect storm of technological and market change, the transition to mobile is yet another challenge. In the third installment of the World Editors Forum’s Trends in Newsrooms ...
In Connected Life, a study of more than 55,000 internet users worldwide, TNS found that almost half of people (48%) who watch TV in the evening simultaneously engage in other digital activities, such as using social media, checking their emails or...
Today in mobile marketing - Amazon Web Services debuts mobile app dev tools; Microsoft CEO Satya Nadella suggests the future of Xbox could be mobile; How Kenya's mobile apps are changing the face of Africa; Though profitability concerns remain, China M...
Luxury Daily today - Estée Lauder prompts consumer research with Vogue ad; Harrods aids Boodles' high-jewelry awareness with month-long display.
The National Football League sees tremendous potential in the use of mobile to deliver content to its data-hungry fans, but it still faces some hurdles as it seeks to optimize its efforts in that area.
The images known as emojis, which have quickly gained ubiquity amongst millennial mobile users, present an interesting and growing opportunity for marketers seeking to engage a demographic with light attention spans.
Mobile-application publishers are realizing benefits from their advertising campaigns on Twitter through the use of technology that helps them assess the performance of those efforts.
Today in mobile marketing - Germany thumping Brazil breaks Twitter record for sports matches; Twitter, Facebook made a splash in Indonesia’s election; Forget 'OK Glass,' MindRDR is a Google Glass app you control with your thoughts; EU begins questioning Facebook rivals over WhatsApp deal.