Orange Leaf Frozen Yogurt enlists mobile to build email database
Orange Leaf Frozen Yogurt is running a sweepstakes to launch a new product that also aims to increase email opt-ins for the brand.
Mobile wins for Super Bowl XLVIII social engagement, takes backseat in TV ads
While brands such as Mars and Procter & Gamble nailed creating mobile-specific social content in real-time during Sunday’s Super Bowl game, incorporating the medium into the $4 million TV ad continued to be a massive missed opportunity.
Mobile Minutes: Apple medical apps, Facebook, Monitise, Pebble
Today in mobile marketing - Apple executives met with FDA to discuss mobile medical applications; Facebook finally brings its Graph Search to mobile devices; Monitise buys Turkey’s Pozitron for up to $100M to take its mobile money network to the Middle East; Pebble smartwatch app store launches Monday on iOS.
Juniper: App Downloads Will Double By ’17
The number of downloads worldwide would double in the span of four years, rising from 80 billion to 160 billion between 2013 and 2017, according to a Juniper Research forecast.
Gucci grabs reader attention with limited-edition fragrance ad – Luxury Daily
Luxury Daily today - Gucci grabs reader attention with limited-edition fragrance ad; Barneys champions transgender individuals in spring ad campaign.
Mobile Minutes: Publishers, FCC, game app revenue, music apps, Verizon
Today in mobile marketing - Publishers aren't facing up to the challenge of mobile; FCC votes to begin testing an overhaul of US phone system; Apple, Google game-app revenue beats sales for hand-helds; Tapjoy: 90 percent of users have multiple music ap...
Responsive Web design not a long-term solution to mobility: Forrester
With responsive Web design projects proving more complex than expected while still lacking the ability to leverage key mobile functionality, the answer to how to efficiently deliver experiences across multiple devices is still forthcoming, according to...