Attribution technologies will help propel location-targeted mobile advertising to become a $10.8 billion business by 2017, according to BIA/Kelsey. The firm classifies developing attribution methods in three ways: location data analysis, panel d...
“Why do I need a mobile app? Don’t I spend enough between mailers, coupons, and everything else I do when it comes to marketing? Why [...]
Luxury Daily today - Emerging brands lack the heritage needed for luxury status; The Peninsula Hotels gears up for global expansion.
While the United States Appeals Court's striking down the Federal Communications Commission’s net neutrality rule this week favors big brands that have the money to pay carriers for increased data costs, the new rule could also cause services such as Netflix to hike up subscription prices.
Today in mobile marketing - Real estate app Open Home Pro acquired by HomeFinder.com, becoming company’s first mobile app for realtors; Mobile apps won't lead to riches for most developers; Motorola app lets users answer text messages with voice; FiLIP is the smartphone for kids too young to have a smartphone.
Luxury Daily today - 17pc of personal care brands have mobile-optimized sites in China: L2; Lanvin celebrates 125 years with cross-platform campaign.
Facebook's addition of link-sharing services Branch and Potluck aim to bring the social network in line with Twitter on the real-time conversation front.
NEW YORK – Mobile had a significant presence at the NRF 103rd Annual Convention & Expo this week, pointing to its growing role for retailers even as feedback from the show floor suggests there is still much for retailers to learn about how to effectively leverage mobile.