Second Screens Can Drive Viewers To TV
Second screens — little screens to some — are getting major attention from consumers. But consumer discovery of TV-video content, as well as giving brands strong media performance, is still a challenge.
Second screens — little screens to some — are getting major attention from consumers. But consumer discovery of TV-video content, as well as giving brands strong media performance, is still a challenge.
The app, created by Twitter co-founder Biz Stone's new company Jelly Industries, allows people to tap into the collective knowledge within their Twitter and Facebook networks to find answers about things that puzzle them. The questions are accompani...
PBS MediaShift runs down some of the top free news apps available in 2014. The apps include AP Mobile, Nextdoor, Vyclone, BuzzFeed, Taptu and Google Play Newsstand.
According to Flurry, downloads of apps tracked by the service were up 91% on Christmas Day compared with the average day during the first three weeks of December. And while this spike is large, it's smaller than those that occurred in 2011 and 2012...
Mobile Commerce Daily today - Retailers must have tablet-first Web experiences in post-PC world; Amazon is best on mobile customer satisfaction: ForeSee.
Luxury Daily today - Audi broadens 4G LTE service through AT&T; Not quite a boom, New York luxury real estate climbs upward in 2014.
Today in mobile marketing - Apple scores $10 billion in App Store sales for 2013; Samsung's 4Q profit hit by slowing mobile growth; Android device shipments to top 1 billion this year - Gartner; CES 2014: Intel abandons smartphones, focuses on wearable...
Nestlé and Estée Lauder are ramping up their mobile video investments on Facebook, but the verdict is still out on if such initiatives can drive ongoing engagement.
Websites that pay for the service will be toll-free for AT&T's wireless customers, meaning the traffic won't count against a surfer's monthly allotment of data.
Luxury Daily today - Neiman Marcus pushes mcommerce with multiple promotional mobile ads; Guerlain fetes 160-year-old fragrance bottle with artist exhibition.