Mobile makes over window displays as marketers move on from QR codes – Mobile Commerce Daily
Mobile Commerce Daily - Mobile makes over window displays as marketers move on from QR codes; Maybelline polishes Thailand base with exclusive mobile gifts.
Viggle drives loyal user engagements with Wetpaint acquisition
Viggle recently acquired Wetpaint for $30 million, expanding its capabilities in second-screen marketing and enabling it to grow its loyal audience and provide them with content 24 hours a day.
Facebook significantly improves video experience but more work remains
While Facebook’s made a big step toward improving its mobile video experience for advertisers with autoplay video ads, the user experience for videos still needs to improve for the social network to be an important player in video.
Top 10 location-based mobile advertising campaigns of 2013
The rise of geo-conquesting, navigational applications and an increase in sophisticated data made campaigns from Toys “R” Us, adidas and Jack in the Box stand out in the mobile space this year.
Ralph Lauren continues Ricky handbag promotion with mobile effort – Luxury Daily
Luxury Daily today - Ralph Lauren continues Ricky handbag promotion with mobile effort; Burberry opens dedicated beauty store to introduce consumers to new cosmetics.
Mobile Minutes: Tablets, 4G, banks, Apple
Today in mobile marketing - Tablet highs and lows of 2013; Mobile phone coverage: is 4G to blame for 3G signal complaints?; Why banks will be losers to mobile and ecommerce leaders, infographic; Apple dominating small and medium business mobile device ...
Gmail shakes up mobile email, curbs dynamic content
Google is changing the game for mobile email with a change to Gmail that will make it harder for marketers to deliver dynamic content on mobile.
CPG, auto mobile ads drive highest interaction rates: report
Consumer packaged good brands and automakers are averaging some of the highest click-through and engagement rates in the industry by focusing on engagement rather than conversions, according to a new report from DG Mediamind.
Can Apple loosen reins enough for RTB play to succeed?
Apple continues to cast around for a meaningful mobile advertising strategy, with recent reports suggesting it will give up some of its tightly-held control over the iOS ecosystem by introducing a real-time bidding platform while also pushing iTunes Ra...
A Missing Revenue Stream From Mobile Apps
Niche publishers — as well as nearly all major media outlets and publications — are banking on the popularity of mobile to bolster the future of their businesses. Phones and tablets are nearly ubiquitous and buying is as easy as a firm t...