Nebraska Lottery drives mobile app downloads via geo-targeted media buy
Nebraska Lottery recently ran a mobile campaign to build up hype for an application launched earlier this year that resulted in a low cost-per-click for the brand.
Cross-device approach underscores sports brands’ success with wearables
Nike, Adidas and Under Armour are leading the pack in wearables with products that sell wrist devices in conjunction with mobile and desktop products. With the increased interest in cross-screen marketing, the brands are laying the groundwork for futur...
Marketers should leverage neuroscience to better understand the mobile consumer: report
Digging deeper into understanding what consumers feel and care about during the mobile purchase cycle is crucial in developing mobile user experiences, according to a report from Plastic Mobile.
Rolls-Royce celebrates color via Instagram to popularize bespoke services – Luxury Daily
Luxury Daily today - Rolls-Royce celebrates color via Instagram to popularize bespoke services; Burberry reinvigorates microsite for the holidays to expand reach.
P&G’s Crest, Oral-B incentivize app users with mobile coupons
Procter & Gamble’s Crest and Oral-B brands are rewarding parents who prompt children to brush their teeth with mobile offers in exchange for using an application.
Inviting nominations: Mobile Marketer Awards 2013
Mobile Marketer is inviting nominations for the Mobile Marketer Awards, the most prestigious recognition honoring outstanding mobile advertising, marketing and media work in 2013 by brands, retailers, marketers, agencies and publishers.
Pandora Mobile Sales Pass $100M For Quarter
Pandora Media, the operator of the Web's top radio service, is squeezing more juice out of its mobile advertising, with revenue from the ads crossing the $100 million mark for the first time in the latest quarter.