Mobile app market continues its meteoric rise: report
Consumers are still hungry for applications and mobile content as evidenced by the quick growth in the developer community in the past 18 months, according to new research from Flurry.
Mobile app market continues its meteoric rise: report
Consumers are still hungry for applications and mobile content as evidenced by the quick growth in the developer community in the past 18 months, according to new research from Flurry.
Time Inc. To Launch Mobile Video Channel
Magazine publisher Time Inc. will launch a mobile-specific video brand by year's end. "You'll see something from over the next four to six weeks — a video-only offering in mobile," says company video senior VP J.R. McCabe.
Discovery exec: Second-screen experience makes TV viewers more loyal
NEW YORK — A Discovery Communications executive at ad:tech New York 2013 said that the second screen adds to the television experience with further engagement and ultimately makes viewers more loyal to a program.
Nordstrom Direct president: social media is word of mouth on steroids – Luxury Daily
Luxury Daily today- Nordstrom Direct president: social media is word of mouth on steroids; Apple is about to crash the party, claims L2 founder.
Tumblr exec: Leverage mobile native advertising to humanize brands
NEW YORK — A Tumblr executive at ad:tech New York 2013 said that brands should view native advertising on mobile as a way to interact with consumers in a natural and human fashion that fits in with the spirit of the site.
Facebook exec: Brand spend underscores mobile social ROI
NEW YORK – A Facebook executive at ad:tech New York 2013 defended the value of social media by using the company's popular mobile application install ad units as an example of advertising that proves return on investment.
Mobile minutes: Superfast broadband, content marketing, Samsung, GPS
Today in mobile marketing - Superfast broadband: report reveals growing mobile demand; 10 steps to creating a mobile-optimized content marketing strategy; Samsung shows investors foldable mobile prototypes; Inertial sensors boost smartphone GPS perform...
Pictures from Mobile Marketer’s Mobile Women to Watch 2014 Summit
Mobile Marketer presented its first Mobile Women to Watch 2014 Summit on Tuesday, Nov. 5 in New York. Here are some pictures from the event.