ABC Launches News App For iPhone, Android
The redesigned ABC News app features personalized push alerts, which allows users to customize their experience with the app. The app also includes up-to-the-minute news coverage and live streaming video.
ABC Launches News App For iPhone, Android
The redesigned ABC News app features personalized push alerts, which allows users to customize their experience with the app. The app also includes up-to-the-minute news coverage and live streaming video.
BBC: Viewers Dump PCs For Mobile Devices
Viewing of BBC shows on its iPlayer via tablets and smartphones overtook computers for the first time in September, with 70 million requests, according to the British broadcaster.
BBC: Viewers Dump PCs For Mobile Devices
Viewing of BBC shows on its iPlayer via tablets and smartphones overtook computers for the first time in September, with 70 million requests, according to the British broadcaster.
Is cross-screen marketing the new mobile-first?
"Cross-screen" is overtaking "mobile-first" as a buzzword for marketers these days, but with significant challenges in tracking and creating compelling content, few marketers are truly ready to tie desktops, smartphones and tablets together into integr...
Unilever exec: Create mobile-specific native advertising to engage consumers
NEW YORK – A Unilever executive at the Media Tech Summit 2013 conference said that marketers should work towards creating content and native advertising that works directly within the context of mobile as opposed to taking what they know from older media and translating it to mobile.
Mobile Minutes: Hulu, real-time bidding, Samsung, hotel booking
Today in mobile marketing - Hulu makes some mobile video free, but no full episodes; Why real-time bidding is going to completely change the equation for mobile advertising; Samsung patents design of smartphone-connected "sports glasses"; No reservatio...
Michael Kors eschews mobile’s expected hoops with store locator ad – Luxury Daily
Luxury Daily today - Michael Kors eschews mobile’s expected hoops with store locator ad; Swarovski elevates film accolades with first feature film release.
Mobile privacy debate moves in-store as retailers mull Wi-Fi investments
New privacy guidelines introduced this week address the tracking of mobile users’ in-store activities while also laying the groundwork for protecting consumers as retailers look for ways to engage with smartphone-wielding shoppers.
Pacific Life introduces new mobile platform to remove friction from sales
NEW YORK – A Pacific Life executive at the Media Tech Summit 2013 conference said that the insurance company has released a new mobile platform as a part of its ongoing efforts to remove friction for the point of sale between a financial advisor and client.