Linear television continues to see a decline in viewership amid a growing use of smartphones and tablets for video consumption, a Nielsen report finds. Todd Spangler reports that mobile consumption was up 60% in the first quarter of 2016 from 62 to 92 ...
AT&T, American Express and Marriott are treating mobile as an opportunity to gain more data about customers – not just another marketing channel – so they can offer utility. Watch this video for the full analysis.
Today in mobile marketing – Brexit vote: What the UK leaving the EU means for tech; YouTube launches mobile live streaming; The New York Times' VR fare nabs Cannes Mobile Lions Grand Prix; German court hands Springer partial victory in ad-blocking case.
Mobile Commerce Daily today - QSRs brainstorm next-generation in-store engagement tactics to gain competitive edge; Hotwire accommodates evolving travel behaviors with post-midnight mobile booking.
Luxury Daily today - Sirin Labs responds to cyber security distress via secure smartphone debut; Brexit implores foreign investors but provokes domestic caution: Knight Frank.
Marketers are taking a bigger stance on live streaming video on Twitter after sponsored live streams from the National Football League produced positive results, boosting efforts to reach a more engaged audience with real-time content.
Although ad blockers may be of interest to impatient consumers, financial services’ mobile sites that have enabled ad blocking typically experience slower load times while retail and travel sites fare slightly better, according to a report from Catchpoint Systems.
Although ad blockers may be of interest to impatient consumers, financial services’ mobile sites that have enabled ad blocking typically experience slower load times, while retail sites tend to perform slightly better and news and travel sites tend to perform significantly better, according to a report from Catchpoint Systems.
The former managing directors of the Mobile Marketing Association’s North America and Europe operations have expanded their mCordis Inc. effort to debut a new thought-leadership positioning for marketing called The Connected Marketer.
Mobile Commerce Daily today - Amazon makes it harder for retailers to ride Prime Day’s coattails; Boots uncaps IBM’s inventory-based analytics platform for iOS shopping app.