Mobile advertising drives $26.52 in incremental sales per thousand impressions for consumer packaged goods brands, beating out digital video, TV and cross media, according to a new report from Nielsen Catalina Solutions.
Facebook is enabling advertisers to more accurately measure their campaigns’ effect on in-store sales with new features and metrics, including a native store locator for mobile ads, leveraging a strategy previously rolled out by Google and underscoring how mobile's return-on-investment is becoming clearer.
Mobile Commerce Daily today - Starbucks heats up awareness for summer drinks via themed Snapchat lenses; Wells Fargo’s new credit card comes with mobile-enabled tracking.
Luxury Daily today - Ritz-Carlton collates news and recommendations with new social presence; Millennials more motivated by deals, service than retailer values: report.
Today in mobile marketing – Twitter invests $70M in SoundCloud; Bed Bath and Beyond acquires One Kings Lane; Uber offers helicopters to escape Sao Paulo gridlock; Snapchat strikes partnership with Oracle to prove its ads work.
Native social advertising is expected to increase its share of location-targeted mobile ad spend from 19.8 percent this year to 28.1 percent by 2020, according to a report released today by BIA/Kelsey.
Mobile Commerce Daily today - Shopify leads slew of retail partners implementing Apple Pay for Web; Blingby builds holistic shopping experience with music videos, film trailers.
Luxury Daily today - Bridging in-store, ecommerce channels surefire way to increase revenues: Contactlab; Chanel’s handbag pricing outpaces rising inflation rates.
Today in mobile marketing – FCC's Net neutrality rules upheld by court in key legal win; Facebook to put maps in ads, measure store visits; Apple patents show future iPhone could have a wraparound display, augmented reality; Google goes after SharePoint with new enterprise tools.
Only 3 percent of businesses currently use beacons, and another 11 percent are testing it, while next-generation Wi-Fi is expected to reach 90 percent penetration over the next few years, according to a new report from Forrester Research.