CPG brands must make personalized content and localized digital activation a priority if they want to influence in-store sales in an increasingly multi-screen environment, according to a new report from Gannett division G/O Digital.
CPG brands must make personalized content and localized digital activation a priority if they want to influence in-store sales in an increasingly multi-screen environment, according to a new report from Gannett division G/O Digital.
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