Researchers at BIA/Kelsey have increased their total mobile ad revenue projections to grow from $7.2 billion in 2013 to $30.3 billion in 2018 with the share from location-based campaigns to grow from 40% ($2.9 billion) in 2013 to 52% ($15.7 billion) in 2018. The projections were released today in the BIA/Kelsey U.S. Local Media Forecast 2013-2018 Mobile Edition and are an update to earlier projections from November 2013.