Montreal’s La Presse spent $36 million building a tablet app that it sees as its path to future sustainability as a mass medium. Paying for it required the help of its powerful labor union, whose concessions were translated into a deep reinvestment in the paper. In part three of this five-part Digital Deep Dive, NetNewsCheck Editor Michael Depp explores how La Presse paid for this highly risky bet on its future. You can read the series here.
Labor Concessions, Real Estate Sale, Helped Fuel $36M Investment in La Presse+ App
By NetNewsCheck Category Feed: Mobile|
2016-10-13T09:47:12-04:00
June 17th, 2015|Mobile|Comments Off on Labor Concessions, Real Estate Sale, Helped Fuel $36M Investment in La Presse+ App
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