McClatchy Reorganizes, Adding National Revenue and Video Teams, While Putting New Accent on Data Management
While redesigning all of its newspapers and digital products, The McClatchy Co. is also in the midst of a major corporate overhaul. NetNewsCheck Editor Michael Depp examines its foundational changes in audience operations, data management and advertising, and how the addition of teams for digital revenue and video, along with newsroom changes and a new rewards program, are positioning the company to move past its legacy losses toward a digitally-centric future. Read the entire Digital Deep Dive on McClatchy here.
By NetNewsCheck Category Feed: Mobile|
2016-10-13T09:47:21-04:00 May 13th, 2015|Mobile|Comments Off on McClatchy Reorganizes, Adding National Revenue and Video Teams, While Putting New Accent on Data Management