Unilever, Campbell Soup humanize mobile ads with AI-powered voice interactions
The Weather Company is injecting artificial intelligence into a consumer-facing facet of advertising by enabling marketers including Unilever and Campbell Soup Company to leverage its dynamic Watson Ads unit, which lets users ask questions about the pr...
Unilever, Campbell Soup humanize mobile ads with AI-powered voice interactions
The Weather Company is injecting artificial intelligence into a consumer-facing facet of advertising by enabling marketers including Unilever and Campbell Soup Company to leverage its dynamic Watson Ads unit, which lets users ask questions about the pr...
Mary Meeker: Mobile advertising a $22B opportunity in US
While the years of easy growth are behind the Internet industry, per Kleiner Perkins partner Mary Meeker in her annual Internet Trends report, opportunities exist, including at the intersection of data, mobile, voice and images.
Mobile Minutes: Snapchat movie; Apple Pay’s struggles; Grab, Lyft hook up; Facebook Messenger adds emojis
Today in mobile marketing – First movie filmed on Snapchat, Sickhouse starring Andrea Russett, debuts on Vimeo; Early days, but Apple Pay struggles outside US; Grab, Lyft hook up ride-sharing apps as anti-Uber effort widens; Facebook Messenger adds more diverse emojis.
Art world’s Web presence enhanced with new domain name – Luxury Daily
Luxury Daily today - Art world’s Web presence enhanced with new domain name; Gemfields foresees direct-to-consumer opportunity for jewelry.
Target merges mobile, desktop sites, cancels curbside pickup – Mobile Commerce Daily
Mobile Commerce Daily today - Target merges mobile, desktop sites, cancels curbside pickup; Warby Parker complements mobile app rollout with home trial options.