Mobile video viewing is growing as a share of all digital video viewing. eMarketer reports the overall mobile share of online video starts continues to grow in large part due to the increase of smartphone viewing. In Q3 2015, the share of smartphone di...
In 2015, publishers cautiously sought to find out whether ceding some control to platforms like Facebook and Apple News could yield a beneficial symbiosis. Julia Greenberg writes that in 2016, we’ll find out whether moving beyond the ...
Cory Bergman writes that these are going to sting a bit, so it's best to prep yourself before reading. Hard truths like mobile disruption getting worse and that everyone is a frenemy, after all, can be tough to take.
Luxury Daily today - Competitive beauty field topped by Lancôme, Estée Lauder: L2; Top 10 brand social videos of 2015.
The Internet of Things is poised to hit its stride in 2016, giving marketers greater insight in connecting to consumers with significant data gathered from mobile devices, but the challenge will be how to best leverage the information.
Today in mobile marketing - Apple Pay seeks growth in Asia, Europe after slow U.S. adoption; A WhatsApp bug crashes the app using just smiley emojis; Doctors reach out through social media; Is this Bluetooth-enabled smart coffee maker worth $2,500?
Beacons have been around for quite some time now and are gradually becoming a part of marketing strategies for some of the biggest brands out [...]
Luxury Daily today - Instagram proper channel for interaction, Facebook for reach: L2; Top 5 brand holiday efforts of 2015.
Mobile Commerce Daily today - The biggest mobile retail wins and losses for 2015; What is mobile’s role as Starbucks expects record gift card sales?