Online stars match global celebrities in influence, but for how long?
Thanks to a cultural fixation on celebrity, it seems that partnerships between brands and influencers will never go out of style.
Sales of detachables to surge, driving opportunities for Windows, iPad: report
The tablet market, already in flux for a while, is likely to undergo another significant shakeup next year, when sales for detachable tablet-laptop hybrid devices are expected to skyrocket.
View: Mobile Is Failing To Sync With Big Data
AdTheorent's James Lawson says that big data isn't being effectively used on the mobile front, a major finding from a recent study conducted with Forrester Research. Marketers "need to move away from targeting methods that rely on isolated data points ...
Mobile To Account For 29% Of Holiday Sales
The online holiday shopping season is a bonanza for retailers. Mobile is expected to surpass desktop visits, but will account for only 29% of sales.
Apple wants to mobilize Genius Bar via new app
In the latest example of how marketers are trying to find the best way to support customer service via mobile, Apple is reportedly working on an application that would bring its renowned Genius Bar experience to users.
Mobile App Users Wary Of Sharing Location Data
New research from Skyhook Wireless shows that U.S. mobile app users are more likely to activate their location data for weather apps than anything else, but even when location-sharing has an obvious value, 35% of users won't do it.
Mobile, Location, VR Top ’16 Marketing Trends
A new communications trend from Hotwire says that in 2016, websites will continue to lose their traffic and marketing prowess to mobile. Focusing more on mobile users' location will also be of increasing importance to marketers, while virtual reality w...
Retailers’ Mobile Hopes For Holiday Shoppers
Hilary Milnes surveys the ways that major retailers are using mobile this holiday season to boost sales. Facebook has branded filters on Snapchat, J. Crew is turning gift suggestions into buyable ads on Facebook and Instagram and Walmart is letting use...
Facebook Starts Instant Articles Push In Asia
Facebook is laying track to bring Instant Articles to Asia, hiring for key positions to work with publishers there, report Newly Purnell and Deepa Seetharaman. India, Vietnam and Thailand are particularly populous and strong growth markets for the plat...
Google’s Accelerated Mobile Pages To Arrive ‘Early Next Year’
Accelerated Mobile Pages, Google's entry into the distributed content game, will hit the market at an unspecified date "early next year," reports Mark Bergen from a blog post by the company. The New York Times, The Washington Post and BBC are among the...