Sephora cedes Snapchat to Clinique for chummy sales pitch – Mobile Commerce Daily
Mobile Commerce Daily today - Sephora cedes Snapchat to Clinique for chummy sales pitch; 7-Eleven tacks on Passbook integration for app and Apple Watch.
John Varvatos inspires risk-taking with Dark Rebel campaign – Luxury Daily
Luxury Daily today - John Varvatos inspires risk-taking with Dark Rebel campaign; Luxury brands perform well in Indian ecommerce market: report.
Holiday success centers on seamless omnichannel and personal mobile experiences – Mobile Commerce Daily
Mobile Commerce Daily today - Holiday success centers on seamless omnichannel and personal mobile experiences; Kohl’s in-app wallet drives 30pc of mobile traffic.
Mobile Minutes: BlackBerry and PayPal; Samsung’s new phablets; Niantic Labs; Mcommerce in Indonesia
Today in mobile marketing – BlackBerry partnered with PayPal to enable BBM mobile payments; First look: Galaxy S6 edge+, Note5 aim to bring back Samsung's groove; Google's internal start-up Niantic Labs spins off; Smartphone shopping offers big opportunities in Indonesia.
53pc of marketers expect to shift majority of ad spend to mobile
Mobile advertising could be the leading format for marketers in the future, as many are increasing their ad spend for untethered platforms, leveraging programmatic, social and video advertisements, according to a new report from Advertiser Perceptions.
SEO Talk — Your Questions Answered
During our "Ask the Expert" Session on last Thursday, put on by the Charleston Chamber of Commerce and Small Business Council, we had some great [...]
Whisper Makes Anonymity Its Value Prop
In the crowded messaging app space, Whisper has built its brand on anonymity "as a shield, not a sword," according to one of its founders. Jefferson Graham reports on the app's growth, which now sees it with 10 million monthly active users and 10 billi...
IAB: Mobile Ads Now $31.9B Industry
A new report from the Interactive Advertising Bureau finds that mobile advertising is now a $31.9 billion global business, up 65% last year, Lauren Johnson reports. But there's a hitch: "The IAB's findings paint a glowing picture of the state of mobile...
Bergman: Pubs Underestimate Mobile Challenge
Breaking News' Cory Bergman says publishers have tended to underestimated the challenge level on mobile, too often treating it as just another distribution channel for content. He tells Digiday's podcast that mobile is a marathon: "So much of this is i...
Millennial-focused retailers find right mobile match with celebrity Instagram takeovers
A growing number of millennial-friendly retailers are handing over their social media accounts to celebrities, who are providing a range of content in a bid to drive customer engagement and attract new fans.