Best Buy, Taco Bell prove YouTube stars’ cachet among millennials
Brands such as Best Buy and Taco Bell are tapping YouTube celebrities to appear in their social media and mobile video advertisements, finding lucrative marketing potential with younger consumers and the back-to-school season.
Mobile Minutes: IBM helps Apple; Food’s tech upgrade; Windows 10; GE’s app store
Today in mobile marketing – IBM, Apple’s rival-turned-partner, plans to help other companies adopt Macs; Food on the move: Delivery services get a tech-powered upgrade; Windows 10 Mobile needs more apps to be worthy; G.E. plans app store for gears of industry.
Ferragamo takes off with jet set pre-fall social campaign – Luxury Daily
Luxury Daily today - Ferragamo takes off with jet set pre-fall social campaign; Chinese counterfeiting continues to thrive despite resistance.
Target innovates in-store beacon marketing with newsfeed-like content stream – Mobile Commerce Daily
Mobile Commerce Daily today - Target innovates in-store beacon marketing with newsfeed-like content stream; Outback Steakhouse fires up app with wait list, payments features.
Mobile Minutes: Anticipating needs; Sprint narrows loss; BMW embraces digital; Apple’s wireless service
Today in mobile marketing – Apple and Google know what you want before you do; Customers are slowly flocking back to Sprint as it narrows its loss; BMW CEO puts digital trends at center of strategy review; Apple may launch wireless phone service.
Toys R Us integrates app, print coupons and loyalty for new omnichannel experience – Mobile Commerce Daily
Mobile Commerce Daily today - Toys R Us integrates app, print coupons and loyalty for new omnichannel experience; 62pc of retailers expect zero ROI from holiday mobile alerts: report.
Cartier explores treacherous terrains in paid New York Times campaign – Luxury Daily
Luxury Daily today - Cartier explores treacherous terrains in paid New York Times campaign; Bally paints nostalgic scene with Wes Anderson-inspired campaign.
Study: Mobile Will Show Bulk Of Digital Video
A new ZenithOptimedia study finds video viewing on smartphones and tablets will rise 43.9% this year, while non-mobile will grow 9.5%. Traditional TV will take the hit, declining 2% in 2016.