The increased focus on mobile brand loyalty means marketers must refrain from over-communicating and over-targeting, as a symbiotic relationship with the customer is necessary for effective advertising and return on investment.
The increased focus on mobile brand loyalty means marketers must refrain from over-communicating and over-targeting, as a symbiotic relationship with the customer is necessary for effective advertising and return on investment.
Today in mobile marketing – Facebook loses appeal over access to user data; Amazon shares soar on surprise profit, market value above Walmart’s; Pandora continues to grow, but giants loom on the horizon; Can a LinkedIn for athletes ever replace sports agents?
Luxury Daily today - Fortnum & Mason goes “cross-channel” via Instagram takeover; Internet retail key to reaching next generations of luxury consumers: report.
Mobile Commerce Daily today - Why Starbucks thinks retailers will want to become its partners on mobile; McDonald’s attempts mobile comeback with US app rollout.
Marketers have been slow to embrace in-app messaging for fear of creating a spam-like experience and because of the priority put on drawing in new users, potentially missing out on a key strategy for boosting and maintaining engagement as a result.
Today in mobile marketing – Cord cutting isn't killing Comcast; Walmart buying remaining stake in China's Yihaodian; What we know about Apple Watch sales…so far; Qualcomm slashes jobs and costs, says may split itself up.
Luxury Daily today - Estée Lauder prompts cosmetic counter trials through UGC campaign; Luxury’s slowed growth forecast: How brands can come out on top.
Mobile Commerce Daily today - Chipotle says mobile payments, not loyalty, will drive customer insights; Infiniti personalizes car buying via app bridging dealership, online experiences.
The impending arrival of iOS 9 is signaling brands to think ahead and develop strategies in line with the most significant new features for marketers, such as notification centers within applications and a new search API.