Marketers not keeping up with shift to contextual coupons: Forrester – Mobile Commerce Daily
Mobile Commerce Daily today - Marketers not keeping up with shift to contextual coupons: Forrester; PayPal builds cross-border cred with Xoom acquisition.
Chanel builds collection awareness through Vogue mobile effort – Luxury Daily
Luxury Daily today - Chanel builds collection awareness through Vogue mobile effort; Tiffany brings Fifth Avenue to London with Selfridges installation.
Telemundo Newscast To Use Mobile Devices
Telemundo’s newscast Noticiero Telemundo will air a special edition that will be shot on mobile devices, making the NBCUniversal-owned network the first national network to air news stories via smartphones and tablets. Journalists will ...
Jean Paul Gaultier wanders Paris for scavenger hunt – Luxury Daily
Luxury Daily today - Jean Paul Gaultier wanders Paris for scavenger hunt; Instagram advertising shows strong potential for luxury brands: L2.
Mobile Minutes: Apple Music debuts; Facebook’s video play; Google should buy PayPal; Apple’s e-book ruling upheld
Today in mobile marketing - Apple Music debuts with strong artist support; Facebook offers marketers new video ad option that only counts longer views; One way Google could really take on Amazon: Buy PayPal; Apple conspired to fix e-book prices: U.S. a...
Mobile messaging apps challenge marketers to get as personal as possible
While marketers are consistently exploring original and innovative tactics to engage consumers, building a narrative via messaging applications is shaping up to become a staple marketing tactic, but the focus needs to be on personalization.
Top 10 mobile advertising campaigns of Q2
Coca-Cola, Home Depot and Guess are among the brands to be reckoned with in mobile advertising, leveraging a mix of native experiences, social sharing and greater interactivity to boost consumer engagement and awareness of products and services.
Mobile Minutes: Facebook Lite expands; Smartphone upgrade changes; Google’s app usage; Facebook news feed changes
Today in mobile marketing - Facebook Lite expands to India, Philippines; Samsung doesn't like it when you pay full price and keep the phone longer; Google mobile apps grab almost as much user time as Facebook’s apps; Facebook shakes up news feed in push to show more relevant videos.
St. Regis broadens content reach through digital magazine – Luxury Daily
Luxury Daily today - St. Regis broadens content reach through digital magazine; Traditional media brands must adapt by merging content with tech: L2.
Traditional retailers crush ecommerce giants in omnichannel shopping – Mobile Commerce Daily
Mobile Commerce Daily today - Traditional retailers crush ecommerce giants in omnichannel shopping; Joe Fresh accessorizes fashion blog with mcommerce for seamless experience.