Today in mobile marketing - LinkedIn is testing two new apps, plus a messaging overhaul; Google’s Nest unveils new camera, updates to app, alarm; Exclusive: Apple mines big profits from Watch band; Mobile users in US ate up 4.1 trillion megabytes of data in 2014.
NEW YORK – An International Data Corporation analyst at Mobile Commerce Daily's Mobile Research Summit: Data & Insights 2015 said that APIs are becoming a new form of trading currency, and urged marketers to ensure their strategies are up to par as the application market grows more saturated.
With a clear shift in users shift toward mobile, marketers need to evolve to adapt to that trend.Soo Jin Oh reports that mobile Internet usage is growing faster than Internet usage in general, up 23 percent compared with just 8 percent.
Web, TV, radio, billboards and advertising takeovers of highly trafficked locations combined with event sponsorships and experiential events to form the most expensive promotional campaign ever mounted by Montreal's La Presse, as the company sought t...
Twitter’s next CEO must increase the microblogging site’s ability to provide advertisers with consumer data, not only to remain competitive in a crowded field but to win back advertisers turned off by the site’s mobile engagement challenges.
NEW YORK – A Thunderhead executive at CXNYC 2015 cautioned marketers to listen to what their customers’ demands are, as social media enables a new layer of transparency to highlight complaints.
Luxury Daily today - Mobile engagement is about more than pushing products: report; Asia Pacific wealth to overtake North American prosperity by 2016: report.
Mobile Commerce Daily today - Panera exec: Personalization, loyalty paramount to new mobile initiatives; Petco bites into on-demand delivery to satisfy mobile consumers.
Today in mobile marketing - Twitter finally rolls out auto-play video; Deutsche Telekom talks to Comcast about T-Mobile US sale: Manager Magazin; Why the Bitcoin blockchain could make gift cards, a consumer favorite, even more beloved; How FitBit can a...