NEW YORK – A Fueled executive at the Global Mobile Internet Conference New York 2015 explained that while it is difficult to track what engages millennials, it is important to start with authenticity, due to the evolution brought on by mobile and social media.
Luxury Daily today - Dior relies on mobile to include global consumers at Esprit Dior exhibits; Globalization strategies fall short on execution: BCG.
Mobile Commerce Daily today - With social media buy buttons taking off, retailers should dive in now; Magnum kicks off summer with beacon-enabled deals for Tesco shoppers.
Today in mobile marketing - Exclusive: BlackBerry may put Android system on new device: sources; This is Microsoft's giant, $20,000 tablet; Vietnam’s mobile revolution catapults millions into the digital age; Facebook sees its future in the Oculus Touch controller.
The ruling from the U.S. Court of Appeals in Washington means that the FCC’s tough new net neutrality rules will take effect on Friday — with the Internet to be reclassified as a regulated communications utility. The U.S. Telecom Associa...
Mobile-savvy consumers’ desire for speed and convenience makes FedEx’s iconic Fast Talker campaign from the early 1980s relevant today with a few tweaks, even if the demand for overnight delivery has waned.
Luxury Daily today - Chloé vets handbag design with consumer persona in mobile ad; Real-time strategies essential element of retail rehaul: report.
Mobile Commerce Daily today - Citi exec: Wearables' success depends on simpler, faster experiences; Boxed Wholesale CEO says mobile made brand’s success possible.
Today in mobile marketing - Uber offers helicopter rides to Bonnaroo for $1,500; Ad blocking could be coming to Apple’s mobile browser; Japan messaging app Line launches music streaming business; Jawbone files 2nd lawsuit against rival Fitbit.
Microsoft is leveraging the power of mobile to drive traffic to its retail stores and bolster its image as a retail brand as well as a software maker.