Long-form mobile video is putting up an unexpected challenge for consumers’ eyeballs, with 36 percent of respondents in an Interactive Advertising Bureau survey saying they watch videos that are five minutes or longer on their phones daily or more frequently.
Mobile Commerce Daily today - Apple emulates Starbucks with Wallet, Samsung plans NFC-supported watch; Q&A: JCPenney’s visual search simplifies shopping research for consumers.
Luxury Daily today - Lexus unites racing, lifestyle aspects of brand through Webisodes; Ecommerce to account for 18pc of luxury sales by 2025: McKinsey.
Frédéric Filloux reports that nine out of ten millennials admit always carrying their mobile with them, and that In 2015, mobile captures 51% of time spent on digital media. In turn, the most visible evolution in mobile advertising will b...
Paid content on mobile could soon become a lot more profitable under the changes in rules change in rules on revenue-sharing agreements for partners’ apps Apple is reportedly considering. Janko Roettgers reports that Apple may give into pre...
Today in mobile marketing - Facebook Lite app launched to tap emerging markets; Watchmakers race Apple to introduce smartwatches in Switzerland; New Line app enables group conversation for 200 people; Can women's wearables do more than look pretty?
While marketers and developers have quickly embraced the Apple Watch, early user testing points to several challenges, something Apple is expected to address with the release of new tools at its Worldwide Developers Conference today.
Luxury Daily today - 42pc of consumers have never shopped on mobile: report; Luxury is now entering a “decade of change,” says Deloitte exec.
Mobile Commerce Daily today - Old Navy matches flip-flops to emoji use in summer promotion; Chipotle continues winning streak of text-to-win campaigns with MLS partnership.
Today in mobile marketing - Apple's success with iPhones in China fuels local appetite for apps; T-Mobile and Dish Network in talks to merge; Fitbit leads the way but Xiaomi threat looms large; IOS9 expected to be smaller and more efficient.