In the first installment of a new column dissecting the week’s platform developments to uncover the most significant news for mobile marketers, Google’s new algorithm favoring mobile-friendly sites looms large, but Facebook’s impressive numbers, including 800 million monthly active users on WhatsApp, could have just as big an impact for marketers in the long-term.
Mobile Commerce Daily today - Branded vs. centralized ordering apps: Will Chipotle tip the scales?; Starbucks' mobile order and pay sees hot start, aided by integration.
Today in mobile marketing - Twitter launches Highlights, to help users cut through the chaff; This time social media sending Nasdaq to brink of 2000 high; As first watches ship, Apple opens app store for new device; Samsung hints at new smartwatch on A...
Luxury Daily today - Mobile optimization is essential for brands using social media platforms: L2; Pucci mixes fashion and philanthropy to give back to Florence.
Today in mobile marketing - Facebook ‘Hello’ will get you talking on the phone again; Twitter ventures backs micro-location startup Swirl in $18M round; Cost of Galaxy's battle against iPhone on the rise; Mobile app could speed O'Hare passport lines.
Luxury Daily today - Viktor & Rolf promotes fragrance with fashion sketch app collaboration; Designer’s role is to merge yesterday with tomorrow: Lanvin's Alber Elbaz.
Mobile Commerce Daily today - Staples’ acquisition of Makr app highlights mobile’s transaction strengths; PayPal pilots NFC as transaction volume increases 40pc.
Google’s move into wireless service comes as the search giant's advertising business keeps growing, amid a falling cost-per-click rate and a threat from Facebook.
Starbucks, Target and a plethora of other brands are marshaling mobile applications for the Apple Watch as the long-awaited wearable begins to ship today, offering the potential for new engagement and commerce opportunities.
YouTube is citing new research that says people love viewing mobile ads. So much so, Peter Kakfa reports, that they're 1.4 times more likely to watch them on phones than PCs or TVs, and 1.8 times more likely to share them.