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Platform Pulse: The week’s mobile news from Google, Facebook, Apple

By | April 26th, 2015|Mobile|

In the first installment of a new column dissecting the week’s platform developments to uncover the most significant news for mobile marketers, Google’s new algorithm favoring mobile-friendly sites looms large, but Facebook’s impressive numbers, including 800 million monthly active users on WhatsApp, could have just as big an impact for marketers in the long-term.

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Mobile Minutes: Twitter’s Highlights feature; Nasdaq and social; Apple Watch app store; Samsung teases smartwatch

By | April 26th, 2015|Mobile|

Today in mobile marketing - Twitter launches Highlights, to help users cut through the chaff; This time social media sending Nasdaq to brink of 2000 high; As first watches ship, Apple opens app store for new device; Samsung hints at new smartwatch on A...

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Mobile Minutes: Facebook’s Hello app; Twitter’s Swirl venture; Galaxy vs. iPhone; O’Hare airport app

By | April 23rd, 2015|Mobile|

Today in mobile marketing - Facebook ‘Hello’ will get you talking on the phone again; Twitter ventures backs micro-location startup Swirl in $18M round; Cost of Galaxy's battle against iPhone on the rise; Mobile app could speed O'Hare passport lines.

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YouTube: People Love Mobile Ads

By | April 23rd, 2015|Mobile|

YouTube is citing new research that says people love viewing mobile ads. So much so, Peter Kakfa reports, that they're 1.4 times more likely to watch them on phones than PCs or TVs, and 1.8 times more likely to share them. 

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