Mobile ad revenue skyrockets with a 76 percent increase: IAB
As consumers shift toward a mobile-first lifestyle, advertising revenue is following in their footsteps to better reach them, according to a new report from the Interactive Advertising Bureau.
Net-A-Porter gives readers options with searchable mobile ad – Luxury Daily
Luxury Daily today - Net-A-Porter gives readers options with searchable mobile ad; Hermes CEO: Heritage brands must adapt to remain relevant.
American Eagle Outfitters unveils Apple Watch features to drive in-store sales – Mobile Commerce Daily
Mobile Commerce Daily today - American Eagle Outfitters unveils Apple Watch features to drive in-store sales; Chili’s peppers up sales with mobile loyalty, wait-list feature.
Mobile Minutes: Google’s wireless service; BlackBerry’s security offering; Yahoo’s mobile ads; WhatsApp and calls
Today in mobile marketing - Google set to unveil wireless service; BlackBerry introduces security offering for IoT devices; Yahoo shows growth in mobile advertising, but results miss estimates; Facebook’s WhatsApp will be how the world makes phone calls.
Mobile ad revenue surge is Facebook’s data-sharing reward
Facebook’s shift to providing ways for brands to use its data to more effectively target consumers on mobile is being repaid with swelling mobile ad revenue figures as usage grows.
Google’s Android Web notifications inch toward eliminating need for apps
Google’s move to offer push notifications on mobile Web sites for Android users, in its latest mobile-friendliness initiative, is unlikely to immediately lead to the demise of mobile applications, even though the updates will look and feel like regular app updates.
Sotheby’s entices The Cut readers with summer art programs – Luxury Daily
Luxury Daily today - Sotheby’s entices The Cut readers with summer art programs; Luxury brands must target new face of mass market: report.