Mobile Commerce Daily today - Walgreens embraces customer convenience with interactive lock screen notifications; Chow Tai Fook beacon program generates more than $16M.
Today in mobile marketing - Apple's 'appointment only' Watch strategy is elitist, annoying, and brilliant; Sprint brings the phone store to your home; Clinton wins high marks for social-media launch; The 'virtual death' of iOS 7 is approaching.
Eric Scherer, director of future media at French broadcaster France Télévisions, told a Cannes conference this weekend that television needs to adopt a mobile-first strategy that acknowledges mobile as the first screen for consumers. He a...
Mobile Commerce Daily today - Papa John’s heats up mobile payments with sharing solution; Dunkin’ Donuts, Seamless order in mcommerce with Google Wallet integration.
Today in mobile marketing - Samsung's two new phones try to out-fancy Apple; Messaging app Kik is exploring partnerships; IBM uses Track app to bring golf fans close to the Masters; Strong turnout as shoppers get to try Apple Watch.
Luxury Daily today - Govberg Jewelers helps horologists manage collections with mobile app; Luxury retailing is understanding the product experience, not the product itself.
Reveal’s Matthew Davis writes that mobile audience understanding – knowing the demographics, real-world behaviors and interests of users – is pivotal for publishers competing in a $5 billion mobile revenue field. Getting such understa...
While many big brands are retooling to be mobile-friendly to retain high Google mobile search rankings ahead of the big search engine’s algorithm changes starting in two weeks, the tweaking will catch a number of marketers off guard, especially those with multiple or neglected Web properties.
Today in mobile marketing - YouTube unveils tools to make mobile ads more interactive; Google's latest patent could put spoilers to bed; Samsung expects record Galaxy shipments, S6 edge shortage; Apple's iOS 8.3 update is here and includes diverse emoji.
An ABC News Digital executive on a Mobile Marketer webinar said push notifications drive about one-third of opens on the publisher’s mobile application, pointing to push’s value in helping to reach an on-the-go audience.