NEW YORK – A Conde Nast executive at the 2015 Mobile: IAB Marketplace said opportunities in mobile lie in stepping up to find alternatives to the inert creative that does not speak to consumers that has been a mainstay of the mobile revolution so far.
NEW YORK – Executives with Pandora and Reuters TV at the 2015 Mobile: IAB Marketplace explored the shift in content consumption in mobile audio and video in terms of acquiring clients and exploring the opportunity that the mobile disruption presen...
Today in mobile marketing - Meerkat raises funds as Twitter debuts rival livestream app; BlackBerry reports $28 million profit in 4th quarter; Mobile alters landscape where Google operates; New passport app could help speed travelers through Sea-Tac.
Mobile Marketer today - Target merges art, apps and sales for unique product interactions; Mobile should be hub of customers’ relationships with retailers: report.
Luxury Daily today - Digital channels influenced $1.5T in-store sales in 2014: report; Brands must accommodate drastic shifts in retail landscape.
Brands such as Wells Fargo and Dunkin’ Donuts are discovering that users of navigational application Waze are more likely to drive to a retail location after seeing associated Pins or Takeovers.
Today in mobile marketing - T-Mobile offers one free year of Netflix for buying a Samsung Galaxy S6; Twitter’s Periscope app lets you livestream your world; Amazon expands Prime Now service to Dallas; Apple plans China iPhone trade-in program with Foxconn.
Mobile Commerce Daily today - Jack in the Box turns live event into mobile coupon for enduring power; Everlane, Zulily embrace Facebook Messenger for customer service.