The upcoming launch of the Apple Watch has prompted many technology and accessories companies to get in on the wearables game, which means retailers need to get a head-start on how to navigate the new social world.
Today in mobile marketing - Uber sells stake to India’s Times Group in marketing deal; Survey: BofA customers most open to paying for mobile banking; Report: Revamped Apple TV arriving this summer; Maker of controversial Yik Yak app responds to critics.
Mobile Commerce Daily today - Burger King unwraps emoji keyboard for Chicken Fries return; Wells Fargo’s mobile banking app says hola to Spanish customers.
Luxury Daily today - Jenn-Air uses Architectural Digest ads to further home show efforts; Combat post-recession luxury drought by understanding careful consumers: report.
Alastair Reid reports that a standout app from Berlin's Media Hack Day yesterday was Mydio, a personalized radio app that lets users "select the news topics they want to hear, connect their Spotify account and designate the music-to-news ratio to liste...
Mobile Commerce Daily today - Blippar, Alibaba narrow offline, online divide via advanced image recognition; Williams-Sonoma cookbooks create extra revenue through new recipe app.
New live-streaming video application Meerkat became a marketing sensation right after its launch because it connects brands and consumers in real-time without delay. In the process, it has alienated Twitter and posed a serious challenge to Instagram an...
Marketers face an uphill trek to catch up with mobile-savvy consumers, hampered by inadequate budgets and a lack of big-picture focus, according to a new Forrester Research report.
Luxury Daily today - Vogue opens its address book for City Directory content; Marc Jacobs coordinates colors for consistency in advertising channels.
Apple is making a stronger stake in mobile advertising by expanding its programmatic network to iTunes Radio and enabling marketers to target Apple consumers with email and phone identifiers, proving that the technology company can compete with Spotify...