StepLeader announced that it's selling its mobile platform to competitor DoApp on Friday, while also unveiling a new mobile analytics platform called Reveal. DoApp will leverage Reveal's audience data to build mobile monetization and build new mobile p...
Today in mobile marketing - Apple expels more wearables from store to make room for Apple Watch next month; Snapchat is raising money from Alibaba at a $15 billion valuation; Game over for PlayStation Mobile on July 15; Samsung Gear watch apps to play ...
NEW YORK – A Marchex executive at the sixth annual Mobile Marketing Day cautioned brands to make sure that their mobile applications and sites offer click-to-call functions so that consumers can easily receive immediate assistance without disrupti...
NEW YORK – An mCordis executive at the sixth annual Mobile Marketing Day conference predicted that connectivity is becoming a top need for motivating consumers, proving that marketers must leverage mobile to drive purchase behavior and send influencing messages.
NEW YORK – An attorney from Olshan Frome Wolosky at the sixth annual Mobile Marketing Day said marketers should build privacy considerations into mobile applications from the get-go, thinking about how privacy is going to play when the app is launched, as people use it and interact with other third-party apps as well as how technology might evolve.
One of the big opportunities for brands on smartwatches is likely to be notifications, but the killer application that can drive mass adoption is yet to be built.
Luxury Daily today - Instagram acts as moisturizer to preserve Facebook's appeal: L2; Snapchat enables intimate storytelling during fashion month.