Geolocation Tweaks Could Be Key To Unlocking Mobile Monetization For Pubs
Howard Lerman, the founder and CEO of Yext, says publishers need to work on creating apps that can tap into users' location to turn mobile into a big-time moneymaker.
Most valuable users acquired via mobile ads between 9 a.m. and 1 p.m.: report
While mobile users tend to be engaged with their devices throughout the day, media consumption translates to the highest value for marketers between 9 a.m. and 1 p.m., according to a new report from Fetch.
Swiss watchmakers take analog approach for smartwatch entrance – Luxury Daily
Luxury Daily today - Swiss watchmakers take analog approach for smartwatch entrance; Gucci shadows songwriting journey while beginning its own evolution.
Mobile Minutes: Google’s mobile network; Microsoft’s smartphones; Sony drives wearable demand; BlackBerry goes to cloud
Today in mobile marketing - Google to launch small US mobile network; Microsoft doubles down on affordable smartphones; Sony looks to business users to drive wearables demand; BlackBerry takes to the cloud in bid to attract small businesses.
Pepsi becomes positive symbol for families in video reunion campaign
Brands such as PepsiCo that leverage mobile platforms to connect families globally at special times gain by coming across as hip and relevant to customers and being associated with positive emotions such as love and joy.
Mobile Minutes: Ericsson sues Apple; Galaxy S6 unveiling; YouTube Kids app; Samsung’s wage freeze
Today in mobile marketing - Ericsson sues Apple for telecom patent infringement; Samsung's Galaxy S6 is mainly a showroom for what's inside; YouTube Kids: What parents need to know about the new app; Samsung freezes salary increases as it prepares for ...
Fashion-forward wearables will hamper mobile marketing: report
A projected boom in fashion-first wearables would impede short-term mobile marketing, Juniper Research said, turning up attention on Apple’s expected launch of its Apple Watch next month and its impact on tried-and-true marketing methods.
Lexus drives interest in LS with image-centered Vanity Fair ad – Luxury Daily
Luxury Daily today - Lexus drives interest in LS with image-centered Vanity Fair ad; Apple Watch aims for fashion recognition with Vogue ad placement.
Target tests mobile loyalty app to drive in-store purchases – Mobile Commerce Daily
Mobile Commerce Daily today - Target tests mobile loyalty app to drive in-store purchases; Expedia.ca competes in tight mobile travel sector with loyalty program.