Apps Taking Lead Over Web On Mobile
Apps are opening up a wider lead over the mobile Web on smartphone use, Joshua Benton finds as he reads the tea leaves -- and data -- around more recent consumption patterns in the app/Web debate. Publishers still like the control apps give them (espec...
Mobile Minutes: Google’s search ads; 5G revolution; Android for Work push; Health care’s mobile moments
Today in mobile marketing - Google, reaching for revenue, will allow search ads in Play store; Mobile industry’s 5G revolution heralds the rise of the machines; Google expands push into workplace with Android for Work effort; Apps bring health care into 'mobile moments.'
New York Times’ overhauled Android app features more swiping
The New York Times has relaunched its Android mobile application, acknowledging consumers’ demand for an efficient, effective user experience on mobile by including shortcuts for quick swiping and a streamlined layout for tablets.
Q&A: NetSuite CMO Fred Studer on the state of cloud business software
Nearly 24,000 marketers worldwide use NetSuite's cloud business software to run their business. Such a deep bench of clients gives the company unique insight into evolving market trends. This Q&A with NetSuite's CMO sheds light on what is working and what is not.
Facebook TV ads touting power of friendship reflect exodus of teens
Facebook risks being seen as struggling to halt a mass departure of teen users from its site with a television branding campaign in Canada and Britain that casts it as a family-reunion ground.
Sephora holds first sweepstakes on Snapchat to up social clout – Mobile Commerce Daily
Mobile Commerce Daily today - Sephora holds first sweepstakes on Snapchat to up social clout; Spotify, Facebook tap carrier billing for streamlined checkout.
Prada uses different mobile banners to keep consumers interested – Luxury Daily
Luxury Daily today - Prada uses different mobile banners to keep consumers interested; How should Selfridges repair its community image?