McDonald’s uses mobile data as currency in new promotion – Mobile Commerce Daily
Mobile Commerce Daily today - McDonald’s uses mobile data as currency in new promotion; MasterCard swipes HCE into more countries as payments technology gains.
Mobile Commerce Daily today - McDonald’s uses mobile data as currency in new promotion; MasterCard swipes HCE into more countries as payments technology gains.
Today in mobile marketing - Google makes mobile-payments deal with wireless carriers; Visa Europe plans new security that could pave way for Apple Pay; Samsung tops Indian smartphone shipments as market contracts; Top wearable tech for medical issues.
Mobile Commerce Daily today - Google-Softcard deal notwithstanding, Android payments still an open field; 25pc of Target holiday shoppers used in-app product location maps.
Luxury Daily today - Lane Crawford teases exclusive Dior launch via Instagram; Luxury brands help consumers obtain their own Oscars glamour.
Today in mobile marketing - Google and Apple fight for the Car Dashboard; Samsung releases Galaxy S6 teasers that appear to confirm metal design and curved displays; Mobile app gives police all the information they need at their fingertips; Open shared...
Yahoo is starting to sell search, video and native ads within third-party mobile apps, the company announced last week during its mobile developer conference in San Francisco.
Snapchat Inc. is seeking a new round of funding that would value the company as high as $19 billion, according to a report from Bloomberg Business, making it the third-most valuable venture-backed company in the world.
Digital futurist Amy Webb says publishers can't hold to the linear distribution model of their past if they want to hold their news consumers today. Instead, she says, they need better audience audits and data to understand how and when their content i...