Mobile Commerce Daily today - GameStop, Travelocity execs: Mobile apps, sites must cater to different types of consumers; Target’s app tightens integration between offers, shopping lists.
Upworthy’s partnerships with brands such as Unilever and Gap and nonprofits such as the United Nations booked more than $10 million in revenue last year, more than doubling the two-year-old Web site’s goal and validating the wisdom of its focus on delivering viral content experiences for mobile and social audiences.
In a reflection of the ongoing challenges marketers face with leveraging mobile location data, the Interactive Advertising Bureau has released a primer that focuses on using this data to analyze cross-platform actions and media exposure.
Luxury Daily today - Real-time retail will revolutionize shopping as we know it: report; Luxury department stores use fashion bloggers to attract consumers.
Today in mobile marketing - Sony to concentrate on Playstation, may sell off mobile phone and TV lines; Lenovo pulls laptop app after security warnings; Pebble to unveil new model ahead of the Apple Watch; StyleBlueprint’s app offers inside guide to Nashville.
Apple is feeling the pressure to extend its expertise into new product categories as smartphone sales slow, with augmented reality headsets and even connected cars at the top of the list of where it hopes to make a mark next.
Publishers looking for their play in the wearables and fitness apps space might find encouragement in Anick Jesdanun's report. It finds doctors endorsing the benefits of patients' use of health apps and fitness wearables. Health care providers see both...