Millennial moms spend more time online via mobile than desktop: report
Underscoring mobile’s role as the primary way to reach millennial moms, new research shows this group’s smartphone ownership outpaces desktop and laptop computers, with more time spent online via phones.
Facebook’s NYC beacon play could start marketing free-for-all
Beacons’ growing acceptance could turn up the competition among the industry’s dominant players and redraw the mobile marketing landscape, fueled by Facebook’s recently announced plan to begin testing a beacon-supported service to deliver information about shops to nearby users in New York.
Mobile Minutes: Facebook’s mobile Internet in India; Twitter’s government requests; New iOS 9 plans; Mobile video boom
Today in mobile marketing - Facebook launches free mobile Internet service in India; Twitter’s government requests jump for user data, tweet removals; IOS 9 reportedly to focus on stability more than new features; Mobile video's boom will impact broadcasters and cable.
IWC reveals secret mobile game through social media – Luxury Daily
Luxury Daily today - IWC reveals secret mobile game through social media; 63pc of consumers agree luxury tastes have evolved: survey.
Home Depot’s remodeled associate smartphone showcases mobile in-store prowess – Mobile Commerce Daily
Mobile Commerce Daily today - Home Depot’s remodeled associate smartphone showcases mobile in-store prowess; Smartphones grabbed 41pc more online visits in January: report.
Flipboard Launches On PCs
In a mobile-centric media world, desktop got a confidence vote with the advent of a Web browser version of popular newsreader app Flipboard. Originally designed for tablets, 70% of Flipboard's user activity is now coming through smartphones, and the co...
SnapChat’s Mobile-Native Video Win
For publishers trying to understand why they should care so much about Snapchat's Discover feature, witness Dan Frommer's fervent appreciation of "Literally Can't Even," one of its first content efforts. Frommer praises the show's "short, fast-paced, f...
Publishers, We Have To Talk About Our Mobile Problem
Publishers know too well their current dilemma -- a surge of mobile traffic to their content and a massive monetization gap trailing behind it. It's not because the ad dollars aren't flooding into mobile, Michael Sebastien reports. Marketers are expect...
ComScore: Apple Edges Out Google As Top Smartphone Manufacturer
Apple was the top smartphone manufacturer in December 2014 with 41.6% OEM market share, while Google Android led as the top smartphone platform with 53.1% market share, according to data released from comScore on Monday. Facebook ranked as the top smar...