As brands such as Taco Bell and Lexus find mobile success by mimicking native behavior to reach millennials, a currently underused tool, the gif, has potential to boost efforts across the mobile Web, email, applications and social media.
Luxury Daily today - 1stdibs recounts the “serendipitous discovery” of in-store browsing for mobile; $2.9T of UHNW wealth invested in residential real estate: report.
Mobile Commerce Daily today - Walmart is sweet on in-app promotions for Valentine’s Day; Half of mobile users have made a major purchase: report.
Instagram has updated its video feature so that videos posted there will now loop continuously and can no longer be paused. Why should publishers care? This essentially ensures that users will actually see video ads there, which is likely to play very ...
Twitter’s plan to begin syndicating Promoted Tweets will benefit both advertisers and consumers as the social networking site extends reach in a familiar, targeted way, pushing content that is relevant to users in the moment.
Mobile Commerce Daily today - Mobile payment adoption up 2 points as mass use remains elusive: report; Adidas corners mobile pre-orders with footwear reservation app.
Luxury Daily today - Net-A-Porter spurs conversions with British Vogue mobile ad; Cartier romances consumers with proposal video.
Today in mobile marketing - Exclusive: Google is developing its own Uber competitor; WhatsApp bug shows private pictures to strangers; Average iPhone price increases to $687 and Android decreases to $254, says report; Android 5.0 Lollipop a 'go' on Ver...