While more marketers are listening to what their customers are saying on social media, many still do not know what to do with that information, according to a new report from Forrester Research.
Today in mobile marketing - Facebook launches Amber Alerts to help find missing children; Apple patents crazy new iPhone designs; Windows Mobile 10 pre-release OS updates expected to be available through Phone Insider app; Uber offers trip data to citi...
Mobile Commerce Daily today - Kohl’s data deep dive yields more resonant app; 22pc of retailers will integrate beacons this year: study.
Luxury Daily today - Social makes the world feel smaller: Twitter exec; Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec.
WTOP released a new responsive version of its website on Tuesday in addition to a new mobile app developed by AudioNow Digital with enhanced UGC potential. "The app environment is very conducive to listening, and we hope to take advantage of this envir...
Alan Mutter worries that "exploding" mobile ad expenditures, which rose to $5.3 billion in the first half of 2014, may be a further setback to publishers this year. It's only logical, he argues, that ad dollars will begin to funnel over to smartphones ...
While new research from GfK MRI suggests treating millennials as a uniform segment can be a mistake for fashion marketers, it also reveals that mobile is an exception, as most consumers in this group express similar positive attitudes toward mobile mar...
Mobile Commerce Daily today - Gap ramps up mobile to mimic flagship store experience; EBay exec says mobile loyalty missteps are driving away consumers.