More brands such as Panasonic, L'Oréal and Universal Studios are turning to self-booking social media platforms in lieu of working with third-party agencies to personally select brand influencers, hashtags and run times of social media campaigns designed to increase awareness.
Mobile Commerce Daily today - Miller Lite taps mobile to horn in on beer home deliveries; 32pc say mobile emails are too small to interact with: report.
Luxury Daily today - Armani encourages gift buying through mobile ad; UK to surpass Italy, France as top European luxury market by 2018: report.
Today in mobile marketing - Oscar Health using Misfit wearables to reward fit customers; Alibaba must deploy cash to challenge Android: Real M&A; Mobile apps still collect information on kids; Apps that can help in planning for wintry weather.
MediaVest, an influential media-buying agency with clients including Coca-Cola, has told at least eight publishers that it will no longer count iPad and other tablet circulation toward their magazines' circulation guarantees, people familiar with the s...
Mobile internet is all about big numbers. Revenue will more than triple to $700 billion by 2017, there was over $19 billion invested and $94 billion exits in the last 12 months, average sector returns were up to 15.6x all of the money invested over the...
Apple ranked as the top smartphone manufacturer with 41.9% OEM market share, while Google Android led as the #1 smartphone platform with 52.3% platform market share in October 2014 data released last week by comScore. Facebook ranked as the top individ...
Following years of questions about its role in mobile advertising, Yahoo is now poised to challenge Twitter’s role as the third-largest mobile advertising platform and could even take on Facebook and Google if it plays its cards correctly.
Virginia Lottery is leveraging mobile messaging to enhance security and communication for players while building game engagement.
Today in mobile marketing - Barnes & Noble, Microsoft end Nook Media pact; Disney new mobile educational game apps will link to toys; What our tech giants should learn from Chinese app design; Going from smart to smarter.