BMW seeks aspirational consumers with drive share application – Luxury Daily
Luxury Daily today - BMW seeks aspirational consumers with drive share application; In China quality, exclusivity outweighs price when purchasing luxury goods: survey.
Starbucks brews iBeacon strategy to support premium coffee play – Mobile Commerce Daily
Mobile Commerce Daily today - Starbucks brews iBeacon strategy to support premium coffee play; Can in-store mobile save the day as retail foot traffic plummets?
6 Tactics To Drive Traffic To Mobile Apps
Many publishers have developed mobile apps that deliver a better user experience than their mobile Web sites. Getting people to use your app instead of your mobile Web site can increase user engagement with your publication. Padraic Woods, Mobile Devel...
Pubs Should Consider First Move On Beacons
Beacon technology has advanced to allow third-party apps into the ecosystem, and some couponing apps have already taken advantage of that development. This same door is now open for publishers, writes Michael Depp, and publishers need only look at thei...
Marketers making mobile moments more personal as investment surges
Companies are pouring millions of dollars into retrofitting their corporate culture and business models, promising to make personal advertising a reality as the mobile engagement platform market explodes.
Mobile Minutes: Google, Facebook slow mobile ads; Verizon kills 3G; App recognizes faces; Baby wearables rise
Today in mobile marketing - Google, Facebook mobile-ad share ebbing as rivals woo marketers; Verizon is killing off 3G; 1U app replaces passwords with your face; Baby monitors for a smart nursery, but parents are still better.
Strategy will beat out tactics for 2015 mobile marketers
Industry experts gave confident nods to the assumption that mobile consumption and mobile marketing strategies will continue upwards in 2015 and become more sophisticated and strategic.
Staples ramps up mcommerce via vendor-driven endless aisle – Mobile Commerce Daily
Mobile Commerce Daily today - Staples ramps up mcommerce via vendor-driven endless aisle; Starbucks, Asda use proximity targeting on mobile to drive in-store traffic.
Montblanc authenticates consumer interactions with WeChat moon phase effort – Luxury Daily
Luxury Daily today - Montblanc authenticates consumer interactions with WeChat moon phase effort; Madison Avenue boutiques join forces for charitable shopping event.
New Security For Bluetooth Low Energy
Bluetooth Special Interest Group has ratified a new version of the Bluetooth Low Energy standard that adds new security features preventing people from sniffing out a Bluetooth signal and using it to track phone and devices while moving about. The fe...