Trinity Mirror’s Mobile Strategy: The CMS
Trinity Mirror, the publisher of national newspapers like the Daily Mirror, the Daily Record, the Sunday Mirror, the People and the Sunday Mail, as well as regional dailies, sees over half its traffic from mobile devices. Chris Smith reports that to ca...
Apple’s Reader View threatens marketers by hiding ads
Apple is taking smartphone content consumption into its own hands with a new tool, explained in the Tips app, that hides Web page ads and removes all other clutter for easier reading.
Microsoft’s cross-platform wearable, fitness strategy attracts Starbucks
Microsoft is aiming to differentiate its cloud-based Microsoft Health service and wearable Band in highly competitive sectors by supporting all mobile device platforms, helping it attract big brands such as Starbucks to sign on.
Mobile Minutes: Facebook changes journalism; Cinemas ban wearables; Lenovo buys Motorola; Verizon unveils Droid Turbo
Today in mobile marketing - How Facebook is changing the way its users consume journalism; Movie theaters ban Google Glass and other wearables; Lenovo closes purchase of Google’s Motorola phone unit; Verizon, Motorola unveil Droid Turbo.
Bentley updates app to accommodate newer models – Luxury Daily
Luxury Daily today - Bentley updates app to accommodate newer models; Diane von Furstenberg grows personal brand with TV show launch.
Snacks brands need meaningful content to drive in-store purchases via social – Mobile Commerce Daily
Mobile Commerce Daily today - Snacks brands need meaningful content to drive in-store purchases via social; QVC leverages Touch ID for faster payment options.
Mobile Internet Investment Hits $19.2B In Year
Mobile Internet companies raked in a total of $19.2 billion in new investment over the last year, more than double the previous period, according to investment advisory firm Digi-Capital. The big winner? Mobile commerce, with $4.2 b...
Universal, JCPenney seek engagement, not promotion, in Tumblr video ads
JCPenney, Unilever and other brands are flocking to Tumblr’s video ads for an opportunity to engage with audiences in a less-promotionally oriented atmosphere than on other social networks.
Mobile Minutes: Google’s modular phone; Rakuten’s smartphone service; Fitbit’s new trackers; WhatsApp’s loss
Today in mobile marketing - A day with Project Ara, Google’s crazy modular phone; Japan's Rakuten Inc. launches cheap smartphone service; Fitbit unveils fitness trackers ahead of Apple Watch; WhatsApp lost $230 million in first six months this year.