News Orgs Can Learn From MLB’s Mobile
Running a sports league and running a news operation aren’t the same thing. But there are lessons to be learned from baseball’s success in navigating mobile, says media analyst Ken Doctor.
Haik, Beizer Keep WashPo On Mobile Track
From tablets, to phones, to wearable apps, Cory Haik, executive producer and senior editor for digital news, and Julia Beizer, director of mobile product, are behind The Washington Post's big picture strategy for mobile.
Deezer Buys Stitcher, Adds Talk Radio Shows
Deezer, the Paris-based music streaming service that competes against the likes of Spotify and Rdio, has acquired Stitcher, the San Francisco-based aggregator of podcasts and talk radio programming. Deezer plans to add Stitcher's 35,000 radio shows and...
Pandora Teases Subs With A New Ad Model
The streaming music company is launching a new ad product, named Sponsored Listening, which promises an hour of ad-free music for just clicking on a banner ad. Fox and Sony Playstation have signed on for the beta test, which is initially launching only...
Google Inbox will spur more efficient, personal targeting of email campaigns
Google’s unveiling of its Inbox mobile application and new tools for organizing email by precise categories will further give marketers an incentive to personalize their outreach to consumers in a world where one size no longer fits all.
Marketers’ use of mobile technologies does not match customer behaviors: Forrester
Too few marketers are aligning their mobile strategies to how customers are actually using smartphones today, with the failure to take corrective action likely to have significant repercussions within two to three years, according to a new report from ...
Mobile Minutes: Twitter seeks secondary audience; Chinese iPhone prices soar; GrubHub revenue jumps; Halloween apps rise
Today in mobile marketing - Twitter's new path to ubiquity: Becoming part of every app; Sticker shock doesn't stop the Chinese from buying iPhones; GrubHub revenue jumps as more customers order food online; Don’t be afraid of these Halloween-themed apps.
Sam’s Club traveling deeper into mobile with app rollout – Mobile Commerce Daily
Mobile Commerce Daily today - Sam’s Club traveling deeper into mobile with app rollout; Local merchants receive free beacons to boost Perka loyalty program.
Mercedes-Benz lets consumers customize GLA model on Instagram – Luxury Daily
Luxury Daily today - Mercedes-Benz lets consumers customize GLA model on Instagram; Lane Crawford welcomes Fortnum & Mason into Hong Kong stores.
SND Event Sparks Fresh News Design Ideas
New media and legacy media came together for #SNDMakes Boston, a weekend-long “hackathon” hosted by the Society for News Design and Upstatement, the Boston-based design firm that’s worked with a number of media clients, including The ...