Mobile games captivate brands as real-time optimization opportunities grow
As playing games on mobile becomes a broadly shared activity, more brands are embracing its value in engaging consumers.
Mobile Minutes: Tinder adds premium service; Verizon revenue rises; Baidu uses AI for ads; smarthome danger alerts
Today in mobile marketing - Tinder swipes right to revenue, will add premium service in November; Verizon posts higher revenue, falls short of profit estimates; The ‘Chinese Google’ is making big bucks using AI to target ads; New Leeo smart night light alerts cellphones to danger.
Target scares up Halloween sales with Instagram treats – Mobile Commerce Daily
Mobile Commerce Daily - Target scares up Halloween sales with Instagram treats; Local restaurants streamline pay-at-the-table with Apple Pay.
Lexus International creates VIP screening through locked Twitter – Luxury Daily
Luxury Daily today - Lexus International creates VIP screening through locked Twitter; Mulberry provides online delivery options to pull together consumer journey.
Media Overlooking Mobile Micro-Payments
As mobile payment technology becomes more readily available, media companies need to consider how to integrate it with content access and track readers through digital advertising models.
NYT, Citi Partner On Mobile Native Ad Effort
In conjunction with the launch of the largest bike-sharing program in the United States, The New York Times and Citi partnered to create sponsored content within the newspaper's The Scoop app.
Yahoo-Tumblr Could Pay Off In Mobile Ads
Yahoo chief Marissa Mayer's $1 billion bet on Tumblr is undergoing a fresh wave of scrutiny thanks to a disgruntled investor, as well as persistent questions from marketers. But there are signs that the union may ultimately yield promising new mobile o...