Top 10 luxury brand mobile marketers of Q3 – Luxury Daily
Luxury Daily today - Top 10 luxury brand mobile marketers of Q3; Burberry ties fragrance to fashion through capsule collection.
Mobile messaging in marketing held back by organizational issues: Forrester
Mobile messaging has emerged as the primary digital touchpoint for many marketers to drive engagement and financial results, even as organizational issues hold companies back from taking advantage of it, according to a new Forrester Research report.
Walgreens extends mobile pharmacy leadership with WebMD partnership – Mobile Commerce Daily
Mobile Commerce Daily today - Walgreens extends mobile pharmacy leadership with WebMD partnership; Discover bumps up mobile offers for holiday shoppers.
Pandora plays advertisers a happy tune while monetizing mobile
Pandora Internet Radio, the music-streaming and automated music-recommendation service, is seeking to meet the challenge of monetizing mobile with major media companies and big-name brands while claiming to be a positive influence on advertisers.
Mobile Marketing Association honors 2014 Smarties winners
NEW YORK – The Mobile Marketing Association honored the winners of the 2014 Smarties awards at the SM2 Innovation Summit’s Global Smarties Gala at Highline Stages on Oct. 1.
Vertu diverges from smartphone pack with $6K Aster – Luxury Daily
Luxury Daily today - Vertu diverges from smartphone pack with $6K Aster; Bergdorf Goodman sets up art gallery in store windows with Sotheby’s.
Mobile Minutes: Angry Birds cutbacks; Visa fights back; keyboard apps; Google Glass fights crime
Today in mobile marketing - Angry Birds maker Rovio to cut up to 130 jobs; How Visa is fighting back as transactions go digital; Android and iPhone keyboard apps to turbocharge your typing; Dubai detectives to get Google Glass to fight crime.
Mobile Magazines Jump 97.9% In August
Mobile still represents a fraction of magazine engagement, reports Bill Cromwell, but at a time when print circulation is falling, it may be the industry’s biggest hope for the future. During August, mobile magazine sites received 234 million uni...
Mobile Vs. Desktop: Which Has Advantage?
Mobile's come a long way in recent years as an advertising and marketing category. But what competitive edges does mobile offer as we head into the fourth quarter of 2014? Christopher Heine asked several marketers to weigh in on advantages th...
PepsiCo exec: Mobile is front door to Internet of Things
NEW YORK - A PepsiCo executive at the Mobile Marketing Association’s SM2 Innovation Summit discussed the importance of sending relevant messages in a Q&A with the host of Bloomberg TV’s C-Suite, Jeffrey Hayzlett.