NEW YORK – Executives from Ford Motor and Facebook at the Mobile Marketing Association’s SM2 Innovation Summit said marketers must expand their mobile presence to better relate to consumers personally.
Skype smartly understands that the real value of its technology lies in the human connections and how they affect people's day-to-day lives. Kristina Monllos explains that the brand has been helping young leukemia patients fight loneliness;&n...
Marketing to children on mobile continues to be a tough balancing act with very real and potentially significant repercussions if not handled correctly, which is why big players are treading carefully even as they remain reluctant to abandon the space ...
Today in mobile marketing - Pinterest goes commerce: Pin, click, buy; Instagram reportedly blocked in China amid Hong Kong protests; AT&T doubles data on high-end plans, starting at 15GB tier; Ello offers no-ads alternative to social network Facebook.
Google is stepping up its push into mobile display advertising with new formats and tools as it seeks to address the growing interest in not just paid search but also brand engagement on smartphones.
Luxury Daily today - Giorgio Armani releases mobile video ad on Harper’s Bazaar; Gucci enters beauty realm with sensual take on the modern woman.
Mobile Commerce Daily today - Shopkick acquired amid growing importance of beacon-enabled shopping; Hilton builds customer loyalty with votes on promotion, charity donation.
Today in mobile marketing - Los Angeles and San Francisco threaten ride-sharing firms; Amazon takes a big step toward finally making its own deliveries; Apple CEO Cook goes from record sales to iPhone stumbles; BlackBerry reports smaller-than-expected ...