Lufthansa entices travelers with interactive selfie campaign
Lufthansa German Airlines is introducing an interactive selfie campaign featuring 3D and panoramic elements to deliver what it hopes will be a highly captivating brand message.
Mercedes-Benz meditates on GLA model to celebrate Instagram milestone – Luxury Daily
Luxury Daily today - Mercedes-Benz meditates on GLA model to celebrate Instagram milestone; Luxury brands look to courts, crowdsourcing to fight counterfeits.
Airlines tread carefully into flash sales as mobile’s influence grows – Mobile Commerce Daily
Mobile Commerce Daily today - Airlines tread carefully into flash sales as mobile’s influence grows; Kohl’s channels mobile engagement for Elie Tahari collection with YouTube series.
In Social/Mobile, Facebook Holds News Keys
"We're much more dependent on Facebook than we thought," says Alexis Madrigal, deputy editor of TheAtlantic.com, who joined Facebook's Liz Heron, Facebook's news partnership lead, at the Online News Association's annual conference Thursday to unpack so...
Facebook prioritizes user IDs over cookies to boost mobile budgets
With Facebook’s expected launch of a new ad network called Atlas, the social media giant may be looking to dethrone Google as the king of mobile advertising but it faces a potential coup from marketers who are having second thoughts about sharing user data.
Showtime creates tactile Homeland mobile ad for dramatic effect
Showtime has partnered with Immersion Corporation to use its haptic technology in mobile ads, with the goal of increasing viewer engagement and retention.
Mobile Minutes: iOS update pulled; Facebook’s WhatsApp bid greenlit; Apple, Twitter bet on start-up; High-fashion Apple
Today in mobile marketing - Apple pulls iOS 8 software update after iPhone problems; Exclusive: EU regulators to approve Facebook's $19 billion bid for WhatsApp; Apple, Twitter bet on twenty-somethings' billion dollar company; Apple Watch mashups hint ...
MapQuest streamlines user experience for easier commuting with new app
MapQuest is targeting working individuals and commuters with its new Commute application, designed to simplify consumers’ daily drives and offer more navigation convenience.
CPG brands’ localized digital activations more influential than TV ads: report
CPG brands must make personalized content and localized digital activation a priority if they want to influence in-store sales in an increasingly multi-screen environment, according to a new report from Gannett division G/O Digital.