Mobile Commerce Daily Today - Olive Garden thinks outside the Redbox with SMS-enabled promotion; RetailMeNot deploys beacons at 180 colleges for back-to-school blitz.
Mobile advertising is taking off around the world, fueled by the growth of smartphone adoption and more affordable data plans. Ad spending nearly doubled last year, and it will continue the big gains this year, though there are some major shifts coming...
Global mobile advertising revenue in 2013 soared 92 percent from a year earlier, reflecting mobile’s adoption as an essential marketing element, according to statistics released by the Interactive Advertising Bureau, IAB Europe and IHS Technology.
Today in mobile marketing - Dish seen as favored T-Mobile suitor after Sprint pulls out; A campaign to pique the interest of those who revel in a deal; Back to the wall, Samsung goes metal With ‘Galaxy Alpha’; 'Candy Crush' decline continues for King, shares fall.
Luxury Daily today - Frick Collection provides extended, immersive visitor experience via app; Hermès goes beyond product placement with personified watches.
PHILADELPHIA - Internet-based retailer Motorcycle Superstore is future-proofing its Web site design to keep up with the pace of new devices on the market regardless of lower conversion rates on mobile compared to desktop.
Seattle’s Univision Spanish-language station, KUNS-TV, is taking some of the tension out of job hunting and recruiting by using a mobile, bilingual jobs platform that integrates key parts of the process to match employers with hourly workers.
Luxury Daily today - Rolls-Royce enables fan aspirations via gaming partnership; Swarovski sponsors Hollywood costume exhibit to recognize craft.
Today in mobile marketing: Smartphone 'kill-switch' bill headed to California governor; Manchester United ban supporters from bringing in iPads and tablet devices into Old Trafford ahead of the new season; Farmers of remote Himalayan district linked to...
PHILADELPHIA – Panelists during an eTail East 2014 Search Summit discussion said mobile experiences are a key extension to successfully navigate through the changing search landscape.